Emily Zganiacz
Pro Makeup Artist & Educator
This is the future of SPF. So light on the skin, layers without balling and sits beautifully underneath makeup.
Founder · Melitta Adam
We grew up with Slip, Slop, Slap. We built the sunscreen that lives up to it.
- Independently tested
- 4-hour protection
- MADE IN KOREA FOR NZ SUN
The problem is bigger than us
Melanoma is New Zealand's most common cancer.
Most sunscreens last two hours.
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7,000+
Melanoma diagnoses in NZ every year.
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1 in 10
Wear sunscreen outside summer.
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96%
Protect for only two hours.
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80%
Apply the wrong amount of SPF.
Not your traditional SPF.
Our journey
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01
Early beginnings
We worked the floor at Australia and New Zealand's largest beauty retailer. Every day people left with serums, primers, moisturisers. Almost none with sunscreen.
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02
Finding the spark
I left my dream job for a question I couldn't shake: why is the most important step in skincare the least innovated? Turns out I wasn't the only one asking.
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03
Our solution
Meet GLOWGUARD. Sun care that keeps up with your day. Four years in the making, across labs in New Zealand, Australia, the US and Korea. Shaped with pro makeup artists and skin therapists, some of the fussiest people we know and trust.
The spec sheet
What sets GLOWGUARD apart.
Four years. Measured, tested, independently verified.
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SPF 50+
Broad spectrum UVA + UVB
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4 hrs
Double the market standard
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1.25 mL
Exact dose every time
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321+
Foundations tested — no pilling, no flashback
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Korea
World's leading R&D lab
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Independent
Consumer NZ accredited labs
Our Pros
It takes a village to build something worth keeping.
85 pro makeup artists shaped GLOWGUARD. We proudly earned our place in their kits.
85
MUA Partners
1.2M
Combined Reach
Tallulah
VIVA's MUA of the Year 2024
As a PoC, finding a sunscreen that leaves no white cast and works perfectly under makeup has been a game changer.
Liz Hyun
Pro Makeup Artist
Massaging GLOWGUARD onto my skin with my hands is my favourite application method. It's a nice light consistency that sits beautifully under my makeup.
Weiting Zhang
Pro Makeup Artist
It prioritises sun protection while serving as an excellent primer. Perfect for my clients of all skin tones and types.
Supported by
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- Dermatest
- COSMAX
- Kolmar
- Waikato Hospital
- Icehouse Ventures
